Stop Marketing and Start a Movement
A 90-day coaching program to help you clarify your message, kick start your cash flow,
and launch your movement. Guaranteed.
When Your Message Moves People, You’ll Never Have to Sell Again.
Sick of chasing down clients? Tired of always hustling to make things happen and not having the cash flow and freedom you want? Maybe marketing drains you like it’s a blood-sucking vampire, or worse — you wonder if you’re destined to be a slave to “the grind” forever…
I’m New York Times best-selling author SUZANNE EVANS. People love to talk about my journey from a struggling secretary making $35,000 a year to seven-figure business owner…
But what they always leave out is what I did to actually make it happen. Today I’m going to show you how I went from zero to making my first million dollars. Hint: It didn’t involve fancy funnels, internet marketing, or pricey ads.
But before I let you in on how I did it, I want to ask you…
Ever Wonder, “Is This Whole Industry Just One Big Freakin’ Scam?”
If so, I get it. Maybe you’ve poured in hundreds of hours and thousands of dollars into seminars, trainings, online courses, books, blogs, online marketing … and you’re still not seeing clients, cash flow, or the success all the gurus talk about. Maybe you even feel ripped off.
You wonder, “What the hell am I missing?”
Thing is, you know you’re smart, creative, and talented … and you’ve invested in your own growth and personal development. Hell, you might even be certified in your field and hold a ton of degrees. Then you read some success story online or see some person speak at a conference and you just want to throw your damn hands in the air and shout…
“How is THAT person making money, landing gigs, and living the dream when I know I’m just as good or even better?!? What the hell am I missing? Better marketing? A bigger email list? A slick website, professional photos, and a $50,000 Facebook ad budget? What the hell do I need?”
Of course you’d be jaded, skeptical, and leery because here’s the thing:
No one out there wants to tell you the truth about what it takes to really succeed … but I’m going to.
“Speaking has been and continues to be a key strategic part of my growth trajectory and catapulting my agency’s brand. In one speaking event in front of 5,000 attendees, I was able to generate 800 new leads, $350k in sales, and partnership opportunities with other leading businesses.”
The #1 Reason Most People Fail is Because They’re Trying to Market A Business … Instead Of Starting A Movement!
The secret to my success – and yours – is that you’ve got to focus on creating a MOVEMENT. Don’t get me wrong: marketing is important to business. Marketers teach tactics, strategies, systems, and technology… but no marketer can teach you to create your MOVEMENT because a movement has to come from you. It has to come from your WHY.
Marketing a business that doesn’t have a MOVEMENT behind it is like putting lipstick on a pig.
That would be crazy, but people do this all the time in business. That’s why they fail: there’s no substance, no pull of the heartstrings, no emotion, no transformation, no WHY … no wonder there are no clients, cash flow or followers! When a business puts making a buck ahead of making a difference, it’s dead before it even begins. So take it from me…
Building A Great Business Isn’t About Moving Products or Marketing.It’s About Moving People.
Think about the brands we know, like, trust, and even love. Apple. TOMS shoes. Starbucks. Uber. Star Wars. These aren’t brands powered by some swanky agency on Madison Avenue. These are MOVEMENTS. People follow, flock, and fight for these names.
(Hell, you should see how pissed I get when I’m in a city that DOESN’T have Uber … and I lived in NYC for years taking yellow cabs everywhere! Uber isn’t just a business, it’s a movement.)
You Might Be Thinking: “Easy For YOU, Suzanne. But…”
Look, I didn’t go from zero to my first million dollars because I was a great marketer. Please! I was a secretary making $35,000 a year and my father was a farmer … I wasn’t exactly the second coming of Peggy Olsen from Mad Men. When I started in 2005, I was bored, broke, and $100,000 in debt.
I started my business somewhere between the organic tomatoes and bananas at my local Whole Foods. I draped a simple folding table with some poorly cut fabric from Wal-Mart. (Far from Instagram-worthy!) All I had in my hand: 100 poorly printed business cards that would make any designer cringe. My logo? Printed in blurry ink on crappy cardstock from Staples. Here’s some marketing for you … I had:
- no website
- no email list
- no Facebook “fans”
- no YouTube subscribers
- no Instagram followers
- no fancy funnels, five-step formulas, or Facebook ads
- ...Hell, I didn’t even have a damn brochure!
“In January of 2016, I took a stage with 8 people in the room and closed half of them for a total of $16,000. I went on to create another $59,000 from what I learned about speaking from Suzanne.
I’ve sold a retail business I had, and am headed for $200,000 from speaking in 2017.”
Thank God I didn’t meet any internet marketers back then. They would have sent me down any one of eighteen different rabbit holes to “optimize my reach” or “increase my conversion rate” or “generate inbound leads” … meanwhile, I’d be just as broke, freezing my ass off in the produce section of Whole Foods, with zero paying clients.
But … one thing I had that no one could ever take away from me was a message that moved people. That’s how I built my business. Years later (and I’m gonna tell it like is):
…It Feels Pretty Damn Great To Go From A Struggling Secretary Making $35K A Year To $35 MILLION (!!!) Over The Past Seven Years … Speaking To Packed Out Crowds, Working With The Best Talent, and Making A Difference In The Lives Of My Clients and Loved Ones.
I won’t apologize for saying that … because I want the same for you! Can you imagine how good that would feel? To have clients chase you down instead of the other way around? To know you can spend everyday of your life doing work you actually love and believe in? To make more money than you ever have before, so you can live the life and afford the things and experiences you’ve always dreamed of?
It’s possible, because when your message moves people, you’ll never have to sell again.
That means that whenever you SPEAK, you have the potential to land clients. It means that wherever and whenever you SPEAK out about your movement, the right people will flock to, follow, and finance your business.
Calling All Change-Makers, Trendsetters, Thought Leaders, Business Owners … It’s Time to Start Your Movement.
Starting a movement is all about finding your WHY. Why did Apple become such a rabid movement? Because Steve Jobs was clear on his WHY, to create elegant, sleek devices that changed the way we interact with the world. Why is TOMS Shoes such a beloved brand? Because Blake Mycoskie had a WHY: to provide for someone in need with every purchase.
We’re not even talking about social, cultural, or religious movements yet … but think about it. Would you call Dr. Martin Luther King Jr. a marketer? Or Mandela? Or Jesus? Or Gandhi? Do you think these people even cared about marketing? Of course not! People followed them because they had a message, belief, and a WHY that was worth following. These people were change-makers, trendsetters, and thought leaders … not marketers. They didn’t chase the paper, they chased a dream … and people followed.
“I walked in to the room and there were only three people, but the show must go on.
I closed $25,000. Thanks Suzanne!”
News Flash: You Are A Living Movement!
There are millions of people who have a problem you have a solution for. If you have a product or service that makes the world a better place, then it is your responsibility to get your business in front of as many people as possible.
That’s why you have to start with finding your WHY. Then, when you infuse your marketing with your WHY … you become unstoppable. The two go hand in hand. When your marketing flows out of your movement … and you align profit with passion … your followers will reward you again and again.
Remember, Business Still Happens “Eyeball To Eyeball”…
So, how do you get people to find out about your movement? Easy. You tell them! You get in front of people … one person, ten, or ten thousand … and you SPEAK.
I’m not talking about becoming a professional speaker. I’m talking about using speaking strategically (in whatever context you’re in) to get word out about your movement. At a coffee shop. In a small group. In a boardroom. Rocking the stage in front of thousands.
Think back to those names I mentioned earlier. Steve Jobs. Dr. King. Gandhi. Suzanne Evans behind that little table at Whole Foods! None of them were “professional speakers” by trade.
But what’s the one thing they did to get word out about their movement? SPEAKING.
So, do you need to land a client? You’ll need to speak to them. Want to promote a product or service? You’ll have to speak about it. Want to make a splash in your market? Apple, to this day, announces new products with someone speaking from a stage. In business and life, speaking is everywhere.
And if you don’t learn how to effectively speak to grow your business, you are stealing from those who need you most.
Speaking is the Greatest Tool to Power You To $100,000 A Year (or More) … And It Doesn’t Cost Anything!
Maybe you’re a coach looking for more clients, or an attorney looking for more cases for your firm. Perhaps you’re a consultant looking for higher-paying gigs, or a speaker looking for bigger stages.
It doesn’t matter what kind of business you’re in …actually, one of my biggest client success stories was a plumber that went on to become one of the most respected thought leaders in his industry. There was gold in a blue collar industry for this guy! So, I’ve got to ask…
“I used to give away my services in the hopes of getting clients. Since training with Suzanne, I recently gave someone else a testimonial and got two new clients. Today, I gave a “save the date announcement” and was asked to speak at a huge local event in March. Even giving my “elevator pitch” now results in getting new paying clients. Learning to “turn my mess into my message” has changed my business from being a secret, to being a success in only seven months.”
Are you spending too much money trying to land clients?
It’s very possible you are, but it’s also possible to slash your marketing budget in half (or almost to zero) if you just know how to get in front of people and know what to say to them.
If you’re scrambling trying to squeeze out an hour here or there to move your business forward, and your resources and time are limited, it’s all about “the must.” In other words, you need to know:
“What the hell do I really need to work on to earn $100,000 a year (or more) … with the least friction possible?”
The answer is simple. You don’t need a huge marketing budget, or fancy tech, or a degree from MIT. It starts with SPEAKING to the right people about your movement.
That’s not to say it will be quick or easy … but like I mentioned earlier, I’m a former secretary and a farmer’s daughter… years later I’m running a multi-million dollar company that’s been featured on the Inc. 500 / 5000 list of fastest growing companies five years in a row.
It all started with a movement. If I can do it, you can too … and if you let me, I’m going to show you how, step-by-step.
“Using Suzanne’s speaking formula I was able to book 56 speeches last year and increase my conversion rate by 20%.”
90 Days to Clarify Your Message, Kickstart Your Cash Flow, and Launch Your Movement. Guaranteed.
The Speaking Solution is designed to show you step-by-step what you need to do to clarify your message, connect with clients, and kick start your cash flow – using speaking. You’ll discover WHAT to do and HOW to do it within 90 days.
Who Is This Program For?
If you are an entrepreneur, coach, consultant, speaker, or a small business looking to enroll more clients, increase cash flow, and build a business that runs like a money-making machine OR if find yourself burning with a message, belief, or cause worth following and you want to know how to turn it into an irresistible, powerful, and profitable movement, you are a perfect fit for this program.
This program is also for you if…
The world needs what you have to offer, and The Speaking Solution is going to help you bust through these roadblocks and help you go further, faster.
Who Is This Program Not For?
If you are someone who is not serious about growing a profitable, thriving business that serves people and solves problems, but instead are looking for an easy way to get rich quick, this is not the program for you. If you are not willing to jump in and take action, this program is also not for you.
Here’s What You Need to Know About
The bread-and-butter of The Speaking Solution is a 5-step framework designed to help you clarify your message, kickstart your cash flow, and launch your movement.
The Movement
The bread-and-butter of The Speaking Solution is a 5-step framework designed to help you clarify your message, kickstart your cash flow, and launch your movement.
The Mess to Message
You’ll learn the fastest, most effective way to find your message. This is a critical step because this is exactly how to find your ideal audience.
The Math
I’m not talking Calculus, I’m talking about a simple, effective, formula that shows you exactly what you need to do to reach the goals you have. Listen, I don’t like mystery.
The Method
This is where we find the thread that ties it all together. You’ll learn to craft compelling talks, deliver with clarity, and speak with power.
The Monetization
Now it’s time to put the pieces in place to build a money-making machine that fuels your business. I’ll show you exactly how I took my business from zero to a million dollars, and what you need to do to leverage all your work so you can scale your business.
This is A 90-Day “Sprint” … with Three 30-Day Mini-Sprints to Keep You Moving.
You don’t need a lot of techy tools, complicated sales funnel strategies, pricey software, or a bunch of bells and whistles to make this work. Building your business can be simple AND profitable. I’ll show you how. We’ll spend 90 days together, in three distinct phases
The First 30 Days: Define Your Message & Target Market
First, you will discover how to easily map out your unique message. This is what I calling turning your “mess into a message” – it will help you identify and define what you will speak on from the get-go. From there you’ll learn what’s needed to quickly and easily find your perfect target market online (using Google and other social sites) so you can start finding opportunities to speak – even if you don’t live near or in a major city. To wrap up these first 30 days, you will get feedback from our coaches and participate in the first monthly Q&A call with me to ensure your message is perfectly aligned with whatever product, program, or service you plan to sell.
The Second 30 Days: Refine Your Message & Book Gigs
Now that you’ve crafted your core message, we’ll work together to refine it. This includes creating a “step system” for your talk using numbers like 3, 5, 7, or 10, making sure your talk hits each component of my “IEIM” formula (Inspire, Educate, Invite, Motivate), and crafting a title that makes your presentation irresistible to event coordinators and audiences. Expect to spend a considerable amount of time practicing your talk, especially differentiating between the high-level PROCESSES, which naturally lead audiences to take deeper dives with you in your own programs. You’ll also start booking your first gigs tracking down the event coordinators and planners that you researched during the first 30 days.
The Final 30 Days: Perfect Your Message & Build Your Money Machine
This is where you speak, speak, and speak! You’ll get feedback on your actual talks, gather client testimonials, and start building out components for the “money making machine” as you move new leads to becoming paying customers. From there, you’ll dive into some simple marketing activities that will sell your products with impeccable style and efficiency. You’ll also learn my “Success Snowball” technique, which will show you how to scale your business, use gigs to get more gigs, and make more money.
“Speaking launched my business from $0 to 6 figures in 14 months. I was able to build my list and become a business owner with an extended reach. Suzanne will teach you how to approach a room and speak so others will want to work with you each time”
You’re A Rising Star, and We’re Here to Help You Fly Even Higher.
The Speaking Solution is filled with dynamic support structures to help you understand everything you’re learning, take massive action, and get real results for your life and business.
Weekly Training Calls with Suzanne and her team of coaches – starting February 7th
We’ll be here to guide you step-by-step through the course work and keep you accountable. These training calls will equip you to craft your message, get it out there, and help you enroll more clients.
Weekly Q&A Calls
Ask us anything and get the direct support, guidance, and coaching you need for learning, application, and reinforcement. We’ll also be here (depending on the situation) to give you a warm, encouraging hug … or a swift kick in the pants!
Monthly Master Class call with Suzanne
If you know Suzanne, you know she’s at her best when she dissects business ideas like a frog in biology class! If you’re brave enough, apply for one of the monthly “Hot Seats with Suzanne”. This is invaluable, one-of-a-kind coaching that you can’t get anywhere else. What if you’re not picked? You’ll learn just as much from watching others take a deep dive with Suzanne and be able to apply those takeaways to your own business.
Private Member Portal
24-hour access to all the call recordings, homework assignments, PDF handouts, worksheets and everything else related to The Speaking Solution all in one convenient place.
Secret Facebook Group
You are not alone. Just imagine being able to connect with hundreds of other like-minded business owners and entrepreneurs any day of the week. Who knows who you’ll meet? This is networking on steroids … it’s a net that actually works! Plus you’ll be able to connect with Suzanne and the entire team of coaches from The Speaking Solution, all in a secret invite-only group.
“My speaking fees increased 200% as a since I started working with Suzanne.”
Bonuses? Hell Yeah, Because You Deserve It!
Join The Speaking Solution and you’ll get two more bonuses that will help you go further, faster. These are killer, especially #2!
BONUS #1: Be The Change Event: Exclusive Invitation!
($1000 retail ticket)
This $1000 event ticket is my gift to you! This year, Be The Change Event takes place April 27-29 in sunny Orlando, FL. The energy in this event is freaking insane! You’ll be blown away because for 3 days you’ll cry, laugh, scream, shout, and be supercharged to take control of your business and your life. We always pack out this event like a can of sardines, and seats are always at a premium. But if you enroll in The Speaking Solution, we’ll have a seat with your name on it. Maybe even literally.
BONUS #2: Private Keynote and Seminar with Larry Winget at Be The Change Event!
($5,000 value)
Now this is just crazy because Larry Winget is the highest-paid keynote speaker in the country, a TV personality, 5-time NYT Best-Selling author, and the “Pitbull of Personal Development” — and you can only see him IF you join The Speaking Solution and reserve your seat at Be The Change Event. Not even regular attendees will be able to attend this workshop.
See What Others Are Saying.
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“Speaking has been and continues to be a key strategic part of my growth trajectory and catapulting my agency's brand. In one speaking event in front of 5,000 attendees, I was able to generate 800 new leads, $350k in sales, and partnership opportunities with other leading businesses.”
Re Perez - Branding For The People
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“In January of 2016, I took a stage with 8 people in the room and closed half of them for a total of $16,000. I went on to create another $59,000 from what I learned about speaking from Suzanne.
I've sold a retail business I had, and am headed for $200,000 from speaking in 2017.”Jean Kuhn - www.JeanKuhn.com
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“I used to give away my services in the hopes of getting clients. Since training with Suzanne, I recently gave someone else a testimonial and got two new clients. Today, I gave a "save the date announcement" and was asked to speak at a huge local event in March. Even giving my "elevator pitch" now results in getting new paying clients. Learning to "turn my mess into my message" has changed my business from being a secret, to being a success in only seven months”
Jackie Simmons - www.TameYourElephants.com
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“I walked in to the room and there were only three people, but “the show must go on”.
I closed $25,000. Thanks Suzanne!"Carrie Greene - Carrie Green Coaching
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So, What’s My Investment?
When you invest in yourself, the game is rigged because you dictate the returns. If you view this program as an expense rather than an investment, especially considering all the direct access you’ll have to me, my team of coaches, and the high-value of the bonuses we’re giving you … then this isn’t for you. But if you’re ready to get serious, take massive action, and move from a hobbyist owner to business owner, we’re going to do everything in our power to help you kick major ass in 2017.
-
Pay in Full
(best offer)
$2497
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Payment Plan
(7 monthly payments of $427)
$427
Need Help Ordering or Have
Questions?
If you have any questions or concerns about the course, please contact us.
About the Instructor
Suzanne Evans is the founder of Hell Yeah Inc. (formerly Suzanne Evans Coaching), New York Times bestselling author of The Way You Do Anything is the Way You Do Everything, and went from being a secretary making $35k a year to a 7-figure business owner in just 3 years.
She’s been featured for five years in a row on the Inc. 500 / 5000 list of fastest growing companies. Suzanne has worked with thousands of clients showing them how to become successful in business, helping them create Six and Seven-figure businesses and turning their lives around.
No Risk, 100%200% Money Back Guarantee
We’re here to help you change your business and your life. We firmly stand behind the integrity and value of The Speaking Solution and our reputation as a leader in this industry.
So here’s the deal. If you don’t have a contract for a speaking gig after 90 days, one of coaches will do a 1-on-1 strategy call with you. If you implement the coach’s advice and still don’t have a speaking gig … we won’t just refund your money, we’ll happily DOUBLE your investment and send it back to you.
We will ask for your completed course work (to make sure you gave it a go) and ask what didn’t work for you (so we can improve). But we’re willing to lose money on this guarantee because that’s how much we believe in this program.
Got Burning Questions? We’ve Got
Answers!
Who is a good fit for this program?
This Course Is NOT For You If…
- You are not serious about growing a profitable, thr
iving business that serves people and solves problems. - You are looking for an easy way to get rich quick.
- You are not willing to jump in and take action.
This Course Is For You If…
- You are an entrepreneur, coach, consultant, speaker, or a small business looking to enroll more clients, increase cash flow, and build a business that runs like a money-making machine
- You burn with a message, belief, or cause worth following and you want to know how to turn it into an irresistible, powerful, and profitable movement.
- You’re determined to make 2017 your best year ever
- You’re sick of grinding your way through business
- You’re the type of person that will 100% follow through with a training
What exactly will I be doing in The Speaking Solution (and what results are possible)?
Here’s exactly what you will create as you work your way
through The Speaking Solution:
- Discover how to easily map out your unique message. This is what I calling turning your “mess into a message” – it will help you identify and define what you will speak on from the get-go.
- Find your perfect target market online (using Google and other social sites) so you can start finding opportunities to speak – even if you don’t live near or in a major city.
- Craft your message, including a “step system” for your talk using numbers like 3, 5, 7, or 10, make sure your talk hits each component of my “IEIM” formula (Inspire, Educate, Invite, Motivate), and create a title that makes your presentation irresistible to event coordinators and audiences.
- Start building out components for your “money making machine” as you move new leads to becoming paying customers. From there, you’ll dive into some simple marketing activities that will sell your products with impeccable style and efficiency.
- Master the “Success Snowball” technique which will show you how to scale your business, use gigs to get more gigs, and make more money.
The Speaking Solution is designed to set you up to take ACTION. My personal teaching style is to make sure you don’t just know WHAT to do, but HOW to do it as well.
Do I have to have a business or a product to sell to make this program work for me?
No! You do not need an existing business product to sell to see results from The Speaking Solution. The first thing we’ll do together is find your WHY. Whether you already have a business or you’re just starting out, this foundational step will ensure you set yourself up on a path to progress, profits, and prosperity.
When does the course start and what if I can't start right away?
Here’s the good news: the course begins on February 7th but if you can’t start right away, EVERYTHING is recorded and all of your materials in The
Speaking Solution members area are downloadable, meaning you can download the materials (videos, handouts, homework assignments, etc.) and save them to your personal computer.
We’ve got you covered!
Speaking? Is this course about becoming a public speaker?
No! Although current and aspiring public speakers will benefit, this program is designed to teach everyday business people how to strategically use speaking to clarify their message, kick start their cash flow, and launch a movement.
My past clients have certainly included speakers, but I’ve also worked with coaches, consultants, bloggers, corporate trainers, pizza shop owners, authors, freelancers, lawyers, and yes – even plumbers!
When you have a message that moves people, you’ll never have to sell again. That’s what The Speaking Solution is all about.
Suzanne, what if I buy and want a refund? What's the policy?
We’re here to help you change your business and your life. We firmly stand behind the integrity and value of The Speaking Solution and our reputation as a leader in this industry.
So here’s the deal. If you don’t have a contract for a speaking gig after 90 days, one of coaches will do a 1-on-1 strategy call with you. If you implement the coach’s advice and still don’t have a speaking gig … we won’t just refund your money, we’ll happily DOUBLE your investment and
send it back to you.
Choose the Plan That’s Best for You
and Enroll Today
Join The Speaking Solution and bid these problems farewell forever.
-
Pay in Full
(best offer)
$2497
-
Payment Plan
(7 monthly payments of $427)
$427